The period was marked by a Central Intelligence Agency-backed propaganda campaign on behalf of South Vietnam's Roman Catholic Prime Minister Ngo Dinh Diem.
In the long run, the northern Catholics never fully integrated into Southern society and Diem's alleged favouritism toward them were often thought to cause tension that culminated in the Buddhist crisis of 1963, which ended with his downfall and assassination.
[24] Both Vietnamese sides were unsatisfied with the outcome at Geneva; Ngo Dinh Diem, Prime Minister of the State of Vietnam, denounced France's agreement and ordered his delegation not to sign.
[25] North Vietnamese Prime Minister Phạm Văn Đồng expressed bitterness after his Soviet and Chinese backers threatened to cut support if he did not agree to the peace terms; Dong had wanted to press home the Viet Minh's military advantage so they could lay claim to more territory at the negotiating table.
As knowledge of the migration program spread through the communist-controlled north, thousands of predominantly northern Catholic asylum-seekers descended on the capital Hanoi and the port of Haiphong, both of which were still in French control.
[26] This was exacerbated by their unwillingness to allow civilian evacuees to travel on trains from outlying districts to Hanoi and Haiphong, as their priority was evacuating their military personnel and equipment.
[26] Sabin had no prior involvement in humanitarian matters, and he and his staff prepared Operation Order 2–54—the 114-page policy framework for the operation—in the space of a week during their sea voyage from Japan to Vietnam.
[36] To cope with the rising volume of southbound sea transport, CHMAAG established a refugee debarkation site at Vũng Tàu, a coastal port at the entrance of the Saigon River.
[37] The high rate of evacuation caused the South Vietnamese government to order that only one shipment of at most 2,500 passengers was to arrive in Saigon or Vũng Tàu per day, until September 25.
The population pressure in the south was eased as incoming numbers fell due to Viet Minh propaganda campaigns and forcible detention, combined with the rice harvesting season, which had prompted some to delay their departure.
Tens of thousands of blankets donated by the American Catholic organisations served as beds, makeshift roofs against monsoonal downpours and as temporary walls in mass housing facilities.
The program was directed by Colonel Edward Lansdale, who masqueraded as the assistant US air attaché in Saigon while leading a covert group that specialised in psychological warfare.
[2] However, while Lansdale is often credited by historians—usually those critical of his influence—with the large exodus of refugees due to superstition, he rejected the notion that his campaign had much effect on popular sentiment, saying in later years: "People don’t just pull up their roots and transplant themselves because of slogans.
[56] The Central Evacuation Committee in Haiphong, an American-funded group, issued pamphlets claiming that in South Vietnam, "the cost of living is three times less",[56] and that there would be welfare payments and free ricelands, the latter two of which were false.
His staff printed tens of thousands of pamphlets with slogans such as "Christ has gone south" and "the Virgin Mary has departed from the North",[60] alleging anti-Catholic persecution under Ho Chi Minh.
Posters depicting communists closing a cathedral and forcing the congregation to pray in front of Ho, adorned with a caption "make your choice", were pasted around Hanoi and Haiphong.
They point to the fact that the land in the south was seen as being more productive, and memories of the Great Vietnamese Famine of 1945, which killed millions in the north, as reasons independent of politics that motivated migrants.
[70] The communist efforts were helped by the fact that many French or State of Vietnam offices in the north evacuated their personnel and sold or otherwise left behind their printing facilities, many of which fell into Viet Minh hands.
[77] According to B. S. M. Murti, the Indian representative on the ICC, the communists did not try to stop the refugees at first, but increased their efforts over time as it became clearer that large proportions of the population wanted to emigrate.
[87] These consisted of existing schools, vacated French barracks, churches and tent cities on the grounds of Tan Son Nhut Air Base and Phú Thọ Racecourse.
[94] In many cases, the individual officials simply made their own decisions and the goal of resettling the northerners without disruption to the existing local economy or social structure was not achieved.
[93] Aside from disruption by communists, other non-communist movements such as the Việt Nam Quốc Dân Đảng were strong in areas of central Vietnam, were opponents of Diem and some of them were military personnel.
Vietnamese officials had resolved to place the settlers in land similar to their northern origins so that they could be productive, but bureaucratic difficulties hampered COMIGAL and no plan was produced.
The Bình Xuyên organised crime gang controlled the streets of Saigon, having purchased the operating license for the national police from Emperor Bảo Đại.
Having identified the relevant areas, COMIGAL would set up plans for settlement subprojects, sending proposals to the USOM or the French Technical and Economic Cooperation Bureau to gain approval and funding.
[99] A 1955 government report claimed that only 2% of the land in the central highlands, mostly inhabited by indigenous tribes were being used for economic purposes, and it was seen as a key area for exploitation and building settlements to block the advance of communism.
[100] In the Central Highlands town of Buôn Ma Thuột, the local sawmill was inundated with lumber to build houses and much of the surrounding forest was cleared for settlements.
While on a visit to Saigon in 1955, the British journalist and novelist Graham Greene reported that Diem's religious favouritism "may well leave his tolerant country a legacy of anti-Catholicism".
After the Buddhist flag was prohibited from public display for the Vesak celebrations commemorating the birth of Gautama Buddha, Diem's forces opened fire and killed nine protesters.
[111] As demonstrations continued through the summer, the Army of the Republic of Vietnam Special Forces ransacked pagodas across the country, killing hundreds and jailing thousands of Buddhists.