Option (オプション, Opushon in katakana and subtitled Exciting Car Magazine) is an automotive magazine founded by Daijiro Inada [ja] in 1981, to meet the demand for enthusiasts of modified Japanese cars in Japan.

The magazine is published by the Japanese media giant San-Ei Shobo Publishing [ja], the parent company of Sunpros, a company owned by Inada, who is behind both the D1 Grand Prix series and Tokyo Auto Salon.

Also, it covers the exploits of Inada attempts at driving speed records, whether it was at Bonneville, at the German Autobahn or at the Silver State Classic, even by members of the magazine editorial team.

Nowadays the series features Wangan competitions on closed roads and where it is legalised to do so.

The Option magazine is known to be very popular amongst JDM enthusiasts and people who work in the Import industry who use it to gain knowledge on new parts.