"[1] Ordinaire has helped to promote natural wine in the Bay Area and the United States generally, and has become an Oakland destination for tourists.

[7][8] Chaney Kwak of The Guardian cited Ordinaire in an article arguing that Oakland was becoming a "New Brooklyn" and a "creative capital to rival" San Francisco.

"[3] Luke Tsai of the East Bay Express said Taylor was "doing God's work in helping dispense with the notion that wine shops are all stuffy, intimidating places frequented only by the rich.

"[10] Taylor opened Ordinaire while he was a doctoral candidate at UC Berkeley, writing his dissertation on the sense of taste in modernist literature.

Taylor chose the location because it was less expensive than many of the city's other, better-established commercial districts; he also said he "thought it was ridiculous that this part of Oakland didn't have a shop that was an alternative to Trader Joe's and Whole Foods.

[5][14] Brumaire was inspired by wine-tasting salons and festivals in Europe[14] and has featured wines from California, France, Italy, and Spain.

[24] In December 2013, Eater named Ordinaire one of the 19 "hottest" wine bars to open in the United States (plus one in Montreal) in the preceding year.