Soriana

The company is 100% capitalized in Mexico and has been publicly traded on the Mexican stock exchange (Bolsa Mexicana de Valores), since 1987 under the symbol: "Soriana".

[3][4][5] In 1930, the brothers Armando and Francisco Martín Borque took over the management of the original business model, which began to expand in different municipalities of Coahuila, Durango, Chihuahua and Sonora.

Also in that same year, Soriana inaugurated its first hypermarkets in the States of Durango and Chihuahua with the branches of Durango Centro and Chihuahua Centro respectively, thus marking its first consolidation in any region of the country (in this case in the North of Mexico) and at its time turning Soriana into a regional supermarket chain.

[10] Subsequently, between 2001 and 2003, as part of its geographical expansion, Soriana ventured for the first time into the states of the Mexican southeast (Oaxaca in 2001; Yucatán and Chiapas in 2002 and Campeche and Quintana Roo in 2003) as well as in La Paz, Baja California Sur in 2002.

One year later, in July 2003, the Mercado Soriana format was created, opening its first store of its kind in the municipality of Salamanca, Guanajuato, which consists of a medium-sized supermarket with a sales floor of between 3,500 and 5,000 m2.

In 2005, in order to satisfy last-minute shopping needs as well as Soriana's goal of venturing into the convenience store business, the Super City format was created, whose objective is to compete against Oxxo and 7-Eleven at through operating under the franchise system as part of its expansion.

[14] Likewise, in that same year Carrefour withdrew from Mexico, and consequently, although most of its stores in the center, west, south and southeast of the country were sold to Chedraui and the Monterrey branch was acquired by Walmart, Soriana acquired the Carrefour stores in the states of Coahuila (Saltillo Echeverría), Chihuahua (Chihuahua Saucito and Ciudad Juárez Alameda Iglesias) and Sonora (Hermosillo Bachoco), making this the second acquisition of supermarkets by the Soriana company.

With this purchase and acquisition, Soriana consolidates its presence nationwide and also meant another opportunity for the company to formally compete in the Distrito Federal market.

Also, with the conversion of Tiendas Gigante to Soriana, the company was able to reach cities where Soriana did not previously have a presence but Gigante did (such as Ensenada and Tecate, both in Baja California Norte; Campeche, Campeche; Ciudad de Mexico; Silao and San Miguel de Allende, both in Guanajuato; Acapulco, Guerrero; Cuernavaca, Morelos - where it entered the State of Morelos for the first time through the conversion of Bodega Gigante to Soriana Súper-; Cozumel, Quintana Roo; Apizaco, Tlaxcala; and Valladolid, Yucatán), in addition to adding and even multiplying branches in cities where the company already had a presence.

[22] After the purchase of 199 Gigante Stores and their conversion to the different company formats, as of April 18, 2008, Soriana became a national chain with its own hypermarket, supermarket, warehouse and price club formats, it began to compete and fight prices against other national chains, its main competitor being Walmart, which has a considerable presence in central Mexico.

[23] Two years later, as part of its permanent geographic expansion and its multi-format strategy, in February 2010 the Soriana Express format was created in the municipality of Centla, Tabasco, whose format consists of a supermarket with a sales floor from 800 to 1,500 square meters, which is mainly aimed at localities and small cities that are around 10,000 to 50,000 inhabitants or in areas of high population density in large and medium-sized cities, in which Soriana began from there to include in its expansion plan small cities or communities of 10,000 to 50,000 inhabitants with the Soriana Express format,[24][25][26] among them the openings of its first stores of the Soriana Express format in the States of Nayarit (in the municipality of Ixtlán del Río) and Sinaloa (in the municipality of El Rosario) at the end of May 2010.

[32] In September 2011, as part of its multi-format strategy, Soriana modified its organizational structure through the division of all its self-service formats for each market niche.

[33] Likewise, Soriana launches its new premium supermarket concept, known as Soriana Super VIP, with the Soriana Super Marne branch in the municipality of San Pedro Garza García (Metropolitan Area of Monterrey), Nuevo León being the first store with this previously remodeled and renovated gourmet concept , which has a sales floor surface of 2,230 square meters (M2), responsible for marketing a wide variety of national and imported products such as wines and liquors, delicatessen and prepared foods; where one can find dishes from different countries prepared by chefs.

In 1999 he and his wife founded Innovasport selling athletic footwear, apparel and sporting goods, and a sneaker-focused [spinoff chain, Innvictus.

[38] In 2013, Soriana built its first wind power plant in the city of Reynosa, Tamaulipas, as part of the company's long-term Sustainability Plan.

On April 24, 2014, Soriana opens its first store of its hypermarket format in the State of Morelos (Soriana Híper Plaza Cedros Jiutepec), this in the municipality of Jiutepec (municipality belonging to the metropolitan area of Cuernavaca), whose branch has a floor of sales of 5,843 m2 and an investment made of more than 101 million pesos in its construction.

[44][45] As a consequence of this condition, Comercial Mexicana kept 14 conditioned stores, while Soriana kept 13 to later be sold to third parties in the future, and with this the company was divided into two companies, that is, as of January 4 In 2016, the formats of Fresko, Sumesa, City Market and some units passed to Grupo LaComer, while the large formats such as Comercial Mexicana, MEGA, BODEGA and Alprecio, passed to the Soriana staff, which obtained the license to use of Comercial Mexicana brand for more than 2 years to later rename them to the formats managed by the company originally from Torreón, Coahuila.

[48] In this same year, on June 10, 2016, the Soriana Híper Plus format was created, which consists of a new gourmet hypermarket concept aimed at the medium and high socioeconomic level, which is responsible for offering the consumer, in addition to what they offer hypermarkets, high-value products and departments such as a cheese factory, wine and liquor cellars, European and artisanal breads, fine pastries and cuts of exotic meats, this with the opening of the Miyana branch in the Polanco neighborhood in Mexico City , which has a sales floor of 7,245 square meters.

[49] Likewise, in December 2016, and with an investment of 154 million pesos, the Soriana Híper San Pedro store was reopened in Monterrey, Nuevo León (which was originally Hipermart between 1989 and 1995), now with the already mentioned new concept of a premium hypermarket within a sales floor of 8,637 square meters, this being the second Soriana Híper Plus store within the Mexican territory.

[54][55] In mid-April 2016 and with an investment of 600 million dollars for its expansion, Soriana entered into a strategic alliance with the Chilean company Falabella, whose agreement contemplates the opening of home improvement establishments, under the name Sodimac Homecenter, as well as financial services with the CMR credit card,[56] and with this, in August 2018, the first Sodimac Homecenter store was inaugurated to the Mexican public in the municipality of Cuautitlán Izcalli, State of Mexico, this within the metropolitan area of the Valley of Mexico, whose first store focused on home improvement has a sales floor of 10,700 square meters (M2),[57] in which later, more Sodimac Homecenter stores would begin to open throughout the country, such as Arboledas in Naucalpan;[58] Cuernavaca, Morelos (the first store in the interior of the Mexican Republic, which enters said city to replace a MEGA Comercial Mexicana store);[59] Boca del Río, Veracruz (the first in the Mexican southeast, and like Cuernavaca, also replacing MEGA Comercial Mexicana Boca del Río);[60] Plaza San Mateo in Naucalpan [61] and San Luis Potosí, SLP (In the El Paseo shopping center).

[65] Three months later, on December 3, 2021, the ninth Sodimac store in the country opens to the public and, at the same time, the second branch in Monterrey and its metropolitan area, this in the municipality of Santa Catarina, Nuevo León.

[89] However, on December 16, 2022, after 37 years of service, the Soriana Mercado Pino Suárez store in San Juan del Río, Querétaro was permanently closed.

[96] On November 15, 2023, Soriana opens its first City Club store in the municipality of Zapopan, Jalisco, within the Guadalajara Metropolitan Area under the name of City Club Cordilleras, this as a second anchor store of the Plaza Cordilleras shopping center (owned by Soriana), replacing Cinemex in its space, which closed to the public in 2022 as a result of the COVID-19 pandemic in Mexico.

They have a shopping center made up of 40 or 50 small stores that the Company rents to third parties, who market products and services to the consumer.

As a mega market, its main competitors are: Format created in 2008, derived from the purchase of Tiendas Gigante by the company, based on the original Super G stores.

Its first branch was installed on the foundations where Soriana Super Marne was located, a store that was previously part of Gigante.

Format created in 2002, which consists of stores in the form of a warehouse club with an area of between 7,000 and 11,000 square meters of sales floor, to which there is income only by paying a membership and are focused on high-volume families of consumption and institutional clients (hospitals, hotels, restaurants and small businesses).

Its main competitors are: In 2016, Soriana entered into a collaboration agreement with the Chilean retail company Falabella for the opening of stores of the Sodimac chain in Mexican territory.

Its main competitor at the national level is the North American The Home Depot, as well as local hardware stores such as Ferreterías Fix and Comex.

Store openings by state: At a news conference, the leftist candidate Andrés Manuel López Obrador claimed that the election was "plagued with irregularities" and accused the Institutional Revolutionary Party (PRI) of allegedly buying votes in favor of Enrique Peña Nieto.

Interior of a Soriana store at Oaxaca de Juarez
Soriana 1920s logo.
The very first Soriana store.
Soriana store Colón, in Torreón, Coahuila , one of the oldest branches of the company
Soriana Gómez Palacio centro, in Gómez Palacio, Durango , belonging to the Comarca Lagunera, inaugurated to the public on October 30, 1975.
Soriana logo used between 1968 and 1996.
Soriana store Constitución, in Torreón, Coahuila , opened in 1984
Soriana logo used between 1996 and 2014.
A former Hipermart Oriente in Torreón, Coahuila, now renamed as Soriana Híper Oriente
A Soriana Mercado store, in the Galerías Metropolitana shopping plaza in the municipality of Uriangato , Guanajuato.
Soriana Centenario, in Gómez Palacio, Durango , belonging to the Comarca Lagunera , opened on May 13, 2006.
A former Gigante store converted into Soriana Híper in the Echegaray neighborhood, in Naucalpan de Juárez, State of Mexico, as part of the metropolitan area of the Valley of Mexico.
Soriana Súper Espacio Tlaquepaque in the municipality of San Pedro Tlaquepaque, Jalisco , belonging to the Metropolitan Area of Guadalajara.
A former Bodega Comercial Mexicana in Héroes de Chapultepec (San Juan de Aragón), north of Mexico City, converted to the temporary format, called Bodega Soriana, during 2018 as a transition process from the Comercial Mexicana stores to Soriana and as of January 1, 2019 converted definitely to Soriana Mercado San Juan de Aragón
Soriana Híper in San José del Cabo, Baja California Sur
Soriana Híper in Chilpancingo, Guerrero
MEGA Soriana in Plaza del Parque Querétaro
Soriana Súper in San Agustin town, in Tlajomulco de Zúñiga, Jalisco
A Soriana Mercado store in Nueva Rosita, Coahuila
A former Soriana Mercado store in Tijuana, Baja California
Soriana Express in Parrilla, Tabasco
City Club store
A Super City convenience store