The team was formed under the management of Andrew Ryan and Shayne Bannan, with Neil Stephens and Matt White[1] as Sporting Directors.

[3] The team has financial backing from Australian businessman Gerry Ryan[4] who owns Jayco Australia.

[10] The team was launched as 'GreenEDGE Cycling' on 17 January 2011 in Adelaide, South Australia, and signed a full complement of 30 riders.

[11][12] Orica, a multinational company that provides chemicals and explosives for the mining industry, was GreenEDGE's title sponsor.

Luke Durbridge won the time trial title ahead of GreenEDGE team-mate Cameron Meyer.

With the defending champion Simon Gerrans the favourite in the road race they were set for a clean sweep.

New signing for 2013 Michael Matthews sprinted home to make it a one-two and a clean sweep of the Nationals.

Adam Yates continued his good early season form, winning the overall classification of the Tour of Turkey, his first pro GC victory.

As the season entered the second half, Matthews took a stage at the Vuelta a España, while Daryl Impey claimed the overall win in the Tour of Alberta.

Yates had been prescribed the drug to treat asthma, but a therapeutic use exemption (TUE) request had not been filed.

Neal Rogers from Velo News labelled the video "Possibly the single best PR move I've seen from a pro cycling team in years!

"[26] In 2013, they made a tribute video of AC/DC's famous song "You Shook Me All Night Long", though they were forced to remove it from their official channel after a complaint from the rights holders.