[4][5] The company publishes academic, professional and general works as well as school textbooks, of which the "Gul Mohar" series of English-language school books grew popular.

It also publishes low cost reprints of foreign titles.

The company's board included Khushwant Singh and the Patwardhans of Pune.

[8][9] The "Indianisation" of Orient Longman's management during this period was also reflected in its product, where Indian writers found an increasingly prominent place.

Also during this period various subsidiaries came about such as Orion Books, and Gyan Publishings which sprang up as entrepreneurial enterprises from individuals based in Delhi, Chennai, Mumbai, and Kolkata such as B.K.