Orient (オリエント時計株式会社, Oriento Tokei Kabushiki-gaisha) is a Japanese watch manufacturer founded in 1950.

In 1920, Toyo Tokei Manufacturing was established, originally producing table clocks and gauges.

Orient Watch was able to expand their visibility overseas after a memorandum trade agreement with China in 1955.

Other important watches in the company's history include the "Dynamic" in 1956, "Grand Prix 100" in 1964, "Fineness" (the world's thinnest automatic wristwatch with day and date calendar function for its time) in 1967, and the "Tenbeat" in 1970.

[15] In 2003, the Orient Technical Center (OTC) was established and the assembly of luxury watches began in Ugo, Ogachi, Akita, Japan.