Beginning in 1931, Jacques Levy produced records at the West End studios at Rosslyn House, 94-98 Regent Street, London, where the company stayed until 1937, after which it moved into what was once an art gallery.
[1] From 1938 or 1939, David Morris Levy lived nearby, at Flat 98, Clarence Gate Gardens, near Baker Street, until his death in 1971, and also maintained a residence in Birchington, Kent.
The owner, David Morris Levy, along with his brother Jacques (no relation to his Roulette Records namesake), revived the Oriole label in 1950.
Until 1955, it was the exclusive UK licensee for the American Mercury label, with releases by artists including Frankie Laine, Vic Damone and Patti Page.
[2] Oriole had a few home-made hits in the late 1950s and early 1960s, including the Chas McDevitt Skiffle Group's version of "Freight Train" (featuring Nancy Whiskey on vocals), "Like I Do" by Maureen Evans (based on the same music as Allan Sherman's "Hello Muddah, Hello Fadduh" – Amilcare Ponchielli's Dance of the Hours – and the label's biggest hit), and Russ Hamilton's "We Will Make Love", which reached number 2 in the UK singles chart, and the B-side of which ("Rainbow") reached number 4 in the US Billboard Hot 100 on Kapp Records.
In the 1960s, Oriole licensed several recordings produced by Joe Meek, with performances by the Dowlands, Alan Klein and Screaming Lord Sutch.
The company lasted until 21 September 1964, when it was bought by CBS, parent of the American Columbia Records, which was looking to set up its own manufacturing facility in the UK.