Orthex

Orthex Oyj is a Finnish company that manufactures and markets plastic household products such as storage boxes , kitchenware and utensils.

In the example over 8 of 10 households owned the Orthex freezer box Jäänalle and the 10-liter bucket according to a survey conducted by Ilta-Sanomat in 2019.

[8] In 2018 Orthex and Stora Enso released a biocomposite for food safe products made from wood fibers and saccharum officinarum.

This gave the family access to plenty of valuable moulds for their own plastic machine.

Kallonen purchased new plastic machines and expanded the factory around his home in Lohja several times.

[11] In the early 1980s, Orthex decided to focus on household goods, and hired Laura Huhtela-Bremer to design for them.

[14] Orthex molded more than ten million individual plastic household items a year.

The reason for the acquisition was that Orthex wanted to concentrate on the internationalization with help of the experience got from Sponsor Capital.

The company had seven sales offices in Europe: in Denmark, Finland, France, Germany, Norway, Sweden and the UK.

In Central Europe, its products were sold by retail chains such as Carrefour, Metro and Bauhaus.

In example over 8 of 10 households owned the Orthex freezer box Jäänalle and the 10 liter bucket according to a survey conducted by Ilta-Sanomat in 2019.

[7] Orthex freezer box called Jäänalle was introduced in 1995, after which it has been sold 60 to 70 million units (by 2019).

The box was created to meet the price competition started by Orthex's competitor, Sarvis.

The box was designed so that they left empty space in the freezer to allow cold air to flow.

In spring 2019, it was told that the freezer boxes will be changing from Orthex to the internationally more known Gastromax brand.

[32][33][20] In January 2021, about 30% of the products manufactured at the Lohja factory were made of recycled or bio-based materials.

For example, cutting boards contain about one-third of the wood fiber, 63% of the sugar-cane-based polyethylene while the rest is additives.