He was also part of the directorate of the British section of Oxfam and confidant and close adviser of progressive politicians, social advocates and NGO leaders in Latin America and Asia.
Soria started his journalism career in the newspaper El Liberal when he was 14, becoming the youngest journalist in the Argentine media, leading high-profile investigative reports on social, environmental and human rights issues.
With this group, they campaigned for lands rights and water access, and successfully stopped deforestation and agribusiness plans, nuclear repositories and mass river engineering projects.
[8] Soria later designed high-profile campaigns on GMOs, deforestation, pollution and climate change, leading mass global pressure against companies such as Nestlé, Tata Group, Volkswagen, Mattel or McDonald's, using subvertising, internet activism, mobile campaigns and other creative confrontational tactics in United States, United Kingdom, Japan, China, India, Russia, Brazil, Turkey and in the Netherlands.
A political TV show called him "the man who shakes companies" [9] He also advised indigenous movements and communities opposed to oil, mining, paper mills and agribusiness projects in Argentina, Chile, Paraguay and Uruguay during the 90s.
In February 2012 Soria left Greenpeace International to join the global group WWF in its world's headquarters in Switzerland[10] where he led social media campaigns against illegal wildlife trade and climate change.
After two years in WWF International, Soria left the organisation and joined the advocacy operations of Avaaz in the United States to work on a broader agenda, in particular in the intersection on human rights, environmental justice and economic equity.
From Avaaz, in an OpEd in the New York Times, Soria called on Latin American leaders Mauricio Macri and Enrique Peña Nieto to take a more prominent role to tackle thelimat crisis c in the region.
Soria later said, "Our lawyers, who had examined the legal position, wanted authorities to know that they not only had the power to close the port, but should do so in order to prevent the C-Star from frustrating efforts to rescue refugees at risk at sea.