[3][4] The New Zealand Ministry for Culture and Heritage gives a translation of "long cloud" for Auroa.

Although some people chose not to answer the census's question about religious affiliation, 49.5% had no religion, 38.7% were Christian, 1.4% had Māori religious beliefs, 0.7% were Hindu, 0.2% were Muslim, 0.5% were Buddhist and 0.9% had other religions.

[13] Otakeho has a small sandy beach, beyond Dingle Road,[14] at the foot of 40 m (130 ft) high cliffs.

[17] It once also had a school (1884[18]-2003[19] - the buildings remain),[20] a Category 2 listed church (sold in 2018[21] and moved to Pihama in 2021),[22] an hotel[23] (rebuilt[24] after a 1907 fire[25] and since burnt down again),[26] a post office, a smithy and a dairy factory,[27] which occupied several buildings.

[28] The Ōpunake to New Plymouth bus runs through Otakeho daily in each direction, except at weekends.

A story of an Auroa player who covered nearly 20 miles on a ladies bicycle in just over an hour to deliver a misplaced bag to the Hawera train station appeared in the local newspaper in 1923.

[34] In 1924 Mr. W. Brown from Auroa captained Taranaki against Chinese Universities at Hawera's Showgrounds.

[35] In 1927 Mr. Freakley from Auroa captained Taranaki against Canada at New Plymouth's Pukekura Park.