Thereafter, rapid national expansion followed, with the 100th Our Price store opening in the Kings Road, Chelsea, the 200th at Stirling and the 300th in Brixton, South London.

Brand recognition was driven by pun-rich radio advertising built around the "Get Down To Our Price" slogan, which later transferred to television featuring an animated carrier bag called Billy.

Our Price Video was later rebranded under the Playhouse fascia, but failed to establish a significant market share in VHS sales, and it was wound up by then owners WH Smith in 1997.

The expansion of HMV by owners Thorn EMI in the late 1980s established a chain of newer, larger stores, which threatened and eventually overtook Our Price in popularity.

Even though Our Price had more outlets, over half the turnover then consisted of sales from stores trading under the Virgin brand with their larger footprints in locations with higher customer traffic.

These reconfigured stores removed the bulk of back catalogue CDs from display with the hope that customers could order these instore for home delivery through dedicated computer terminals, which Virgin called Find & Buy kiosks.

Virgin lost out to music and mobile phone competitors such as The Link, The Carphone Warehouse, HMV and MVC, while the increasing popularity of online shopping rendered the in-store ordering terminals redundant.

Brazin also made a commitment to restrict the size and proximity of its Sanity stores in the United Kingdom to ensure they did not pose a large competitive threat to Virgin's other music shops.

[11][12][13] Early in 2002, Brazin experienced multiple delays in rebranding the Our Price stores due to difficulties with landlords, heritage listings, and negotiations with Railtrack.

[18] In November 2002, Brazin acquired the remaining 41 VShop music and mobile phone shops, all former Our Price outlets, from the Virgin Group for £2 million.

An Our Price Records branded store was briefly seen in a Virgin Atlantic 1980s styled nostalgia advertisement, screened in the United Kingdom from January 2009.

[27] Ourprice.co.uk was a comparison website which was established in 2003, it was owned by Our Price Records Limited, a newly incorporated company in June 2003, just months before the retail arm went into administration.

The site sold directly to customers online and through locations in third party stores, much like the Virgin find and buy service, and featured products which extended further than the music and entertainment industry.

[28] This online-only iteration of Our Price specialised in vinyl, merchandise and hi-fi audio equipment; with CDs, cassettes and books planned for future release.

[30] This online-only iteration of Our Price specialises in vinyl, merchandise and hi-fi audio equipment; with CDs, cassettes and books planned for future release.