Outblaze was founded in 1998 in Hong Kong and received considerable media attention around the time of the dot-com bubble.

[4][5] Since then Outblaze has focused its attention on video and online gaming, smartphone apps, and social network applications.

[6] Outblaze's various smartphone game apps have been downloaded about 30 million times for iOS and Android devices as of September 2011.

The Office of the Telecom Authority (OFTA) of Hong Kong put out a consultation paper in June 2004 requesting comments on Proposals to contain the problem of unsolicited electronic messages.

[10] The Outblaze response encouraged the government to adopt a range of measures to effectively combat spam, among them: opt-in standards, prompt removal of spammers and hacked or insecure systems, adoption of authenticated email schemes, unequivocal anti-spam legislation, rapid response times at ISPs, and diffusion of better email marketing management techniques.