In 2004, he hired a staff and began touring the country full-time to hold Outstanding in the Field events.

[4] Founder Jim Denevan and his staff arrive at the dinner location, usually a farm, on the day of the event to set up.

[3] In addition to farms, Outstanding in the Field events have been held in places including Jackson Hole, Chicago, and Coachella Valley Music and Arts Festival.

[7] Each meal has a four- or five-course menu that is designed by the local chefs and never repeated; attendees find out what they will be eating after arriving at the event.

[9] At Coachella Valley Music and Arts Festival in 2016, an Outstanding in the Field event was held each night, with three famous chefs partnering with one local farmer for each meal.

A five-course meal on one of the nights included fresh flatbread, head cheese with herb salad, steamed Arctic char, kalbi with kimchi polenta, and a dessert of grilled stonefruit on shortcake topped with whipped cream.