Ethnic groups: 90.2% White, 3.2% South Asian, 2.3% Indigenous, 1.4% Black Languages: 89.2% English, 1.8% Dutch, 1.5% Punjabi, 1.2% French, 1.2% German Religions: 56.7% Christian (17.2% Catholic, 9.3% United Church, 5.0% Anglican, 3.1% Baptist, 2.8% Reformed, 2.6% Presbyterian, 1.6% Lutheran, 1.5% Anabaptist, 1.0% Pentecostal and other Charismatic, 12.6% Other), 1.7% Sikh, 39.4% None Median income: $42,800 (2020) Average income: $50,760 (2020) The riding consists of the County of Oxford and a small portion of the County of Brant,[4] covering most of the former Burford Township.

In the 2021 and 2019 elections, the Conservatives have won all parts of the riding, but were particularly strong in the rural southern part of the riding, with Burford Township and Norwich being their strongest areas.

Liberal support is generally weak across the riding, but is the strongest in Woodstock and Tillsonburg, while the NDP has done particularly well in Ingersoll, winning over a quarter of the vote there in both elections.

The People's Party saw a significant increase in their vote in 2021, with their strongest part of the riding being in Norwich.

This riding gained territory from Brant during the 2012 electoral redistribution, consisting of that part of the County of Brant west of Etonia Road and East Quarter Townline Road.