[2][3] PUR gum and mints are manufactured in Switzerland,[3] distributed in Canada, and sold in over 25 countries worldwide.

[3] In 2010, entrepreneur Jay Klein aimed to create a chewing gum that was vegan, gluten-free, nut/soy-free, allergen-free, and aspartame-free.

[3][6] Klein decided to sweeten the chewing gum with xylitol so it would be a healthy choice for diabetics, pregnant women, people with dietary sensitivities, and any person seeking to avoid chemicals.

[3][6][7] Klein marketed his product first in the Greater Toronto Area by starting small and going door-to door, "running for mayor".

Three Dragons made offers, and Jay Klein accepted an on-air deal with Jim Treliving and Arlene Dickinson.