In late 1999, Vintage Television was bought by media giant Viva Entertainment.
Prior to the acquisition, Vintage Television have signed a three-year broadcast deal with the PBA earlier that year worth 770 million pesos.
They defeated GMA Network, in its bid to enter into the sports broadcasting scene following ABS-CBN's coverage of the then-existing Metropolitan Basketball Association.
This led to a sudden decrease in ratings and the league shifted back its 2001 schedule at the start of the semifinals of the Commissioner's Cup.
At the end of the 2002 season, Viva left a significant amount of debt to the league.