PC Music

[2] Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, Easyfun (now Finn Keane), Namasenda, and Planet 1999.

[3] The label is known for its surreal or exaggerated take on pop music tropes from the 1990s and 2000s,[4] often featuring pitch-shifted, feminine vocals and bright, synthetic textures.

[8] Early on, the label kept tight control over its branding and limited its interaction with journalists,[9] and as its profile grew, Cook declined to engage with press, described as a sort of Berry Gordy figure within the group.

[6] Cook had previously worked on Gamsonite, a "pseudo-label" and blog collecting his early collaborations, among other projects while studying music at Goldsmiths, University of London.

[28] The album featured appearances from Alaska Reid, Caroline Polachek, Ellie Rowsell, and Charli xcx, as well as additional songwriting from Alma, Patrik Berger, Noonie Bao, and Sophie.

[1] Lanre Bakare, writing for The Guardian, identified the music's elements as "the huge synth blasts favoured by Eurodance chart-botherers such as Cascada, grime's sub-bass, and happy hardcore's high-pitched vocal range".

Cook cites Korean & Japanese pop music and gyaru culture, as well as the production work of Max Martin and Jimmy Jam and Terry Lewis.

[12] His production involves layering discordant sounds on top of each other to produce chaotic mixes,[12] similar to the techniques used in black MIDI music.

[30] Cook also indirectly cites American musician Conlon Nancarrow as a source of inspiration in the PC Music Pop Cube Trailer 1.

[33] Vocals on the label's mix for DIS Magazine reflect various forms of marketing: producer ID tags, film trailers, and product placement for a sponsor.

[36] Vogue deputy editor Alex Frank commented that the overt manipulation of cultural references showcased a cynical sense of humour, creating an insular approach to making dance music during a period of house revival.

[44] In 2021, The Forty-Five named several PC Music artists – including A.G. Cook, umru and Hannah Diamond – in their list of the best hyperpop songs of all time.

An event in conjunction with the network was created and became part of the Red Bull Music Academy Festival in New York, which quickly sold out.

[46] In May 2016, PC Music presented 'Pop Cosmos' at the Scala in London, featuring Danny L Harle, Hannah Diamond, GFOTY, A. G. Cook, Felicita, Easyfun and Spinee.

Promotional artwork for Kane West 's Western Beats EP. The use of Comic Sans alludes to the typography of early web sites. [ 21 ]
A promotional website for Sup by Lil Data, which incorporates influences of net art .