It was sponsored by Smart Communications and therefore known as the PFF–Smart National Men's Club Championship.

[1] However, the semi-final finish of the Philippine national team in the 2010 AFF Championship increased the sport's popularity in the country.

In January 2011, Smart Communications approached the PFF with an offer to finance a new domestic football competition.

The proposed partnership was set to last 10 years, with Smart releasing ₱80 million in funds with the aim of providing more playing opportunities for skilled football players, and the eventual creation of a national league.

[2] Newly installed Philippine Football Federation president Mariano V. Araneta subsequently approved the proposal.