"[1] Following the Second World War, labelling regulations ruled out describing tea as aiding digestion[citation needed]—a property that had been attributed to tea—and by 1950–1951 the PG name was adopted.

The "Tipps family" were replaced in January 2002, with a house-sharing group of claymation birds called the T-Birds (which consisted of Tom the owl, Maggie the pigeon, Pete the starling, and Holly the blue tit), animated by Aardman, the company behind Wallace and Gromit and Chicken Run.

In Ireland, these commercials were still airing by the end of 2006, though advertising Lyons Tea (another Unilever brand), even though Holly was renamed as Niamh to fit in with Irish audiences.

[11] This led to PG Tips becoming a major partner with Wallace and Gromit's first film The Curse of the Were-Rabbit, launched in October 2005.

According to The Grocer magazine, Unilever reported that during the Gromit mug promotion, PG Tips sales increased 600%.

The Diamond tea bag cost £7,500, and was made by Boodles jewelers and used Makaibari Silver Tips (Imperial).

In January 2007, PG Tips reunited Johnny Vegas as Al and the ITV Digital Monkey character made by Paul Jomain, puppeteered by Nigel Plaskitt and Susan Beattie, and voiced by Ben Miller.

In the end, ITV Digital’s former terrestrial multiplexes were taken over by Crown Castle and the BBC to create the Freeview free-to-air service.

[12] Another advert, promoting the naturally occurring theanine in PG Tips, featured Monkey and Al playing the characters of Captain Mainwaring and Private Pike from the popular sitcom Dad's Army.

"[14] In 2017, PG tips, Unilever, and software company Ubisend worked together to bring the Monkey persona to life through a Facebook Messenger chatbot for the Red Nose Day charity.

[15] For over three weeks leading up to Red Nose Day, Facebook Messenger users could message Monkey and interact with him through his chatbot.

Monkey also delivered one daily joke to each of his chatbot users at tea time with the goal of raising One Million Laughs for Comic Relief.

It was shown in cinemas from 21 March 2008 until 10 April, before the showings of family films such as The Spiderwick Chronicles and Horton Hears a Who!

The limited edition package also featured a teatowel of the EcoDisc cover described as the "official merchandise" of the film.

[18][19][20] To that end, the company asked the Rainforest Alliance, an international environmental NGO to start certifying tea estates in East Africa.

[23] In February 2023, the BBC reported that an investigation had found more than 70 women had been sexually abused on tea farms in Kenya that supply PG Tips.