[1] The company has its origin is Priya Cinema in Vasant Vihar in South Delhi, which was bought by current owner 's father in 1978, who also owned a trucking business, Amritsar Transport Co.

[5] In October 2012 the company acquired the Indian distribution rights for the film adaption of Salman Rushdie's Booker Prize-winning novel Midnight's Children.

Recently, the group had a tie-up with HP to open Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.

[7] The distribution division benefited from the expanded reach of the combined entity, which operates over 1,650+ screens across 350+ locations in India.

This increased screen count enabled the company to reach larger and more diverse audiences.