José Rojo Martín (born 23 March 1968), known as Pacheta, is a Spanish former footballer who played as a midfielder, his last role was as Head Coach at Villarreal but left in 2023.

Born in Salas de los Infantes, Province of Burgos, Castile and León, Pacheta inherited his nickname as a family tradition of unknown origin.

[10] In June 2007, Pacheta was appointed Numancia's director of football,[11] switching to manager on 17 February 2009 as a replacement for the fired Sergije Krešić.

[13] On 15 February 2011, Pacheta signed for Real Oviedo in division three,[14] leading the club to eighth place and renewing his contract for a further year in May.

[27] He managed another promotion in his first year, as runners-up,[28] but was dismissed on 3 April 2023 due to poor results, the last being a 6–0 away loss to Real Madrid which left his team one point above the relegation zone.

[30] Two months later, after five wins, three draws and four defeats in 12 matches in all competitions, and with the club sitting 13th in the league, just five points away from the relegation zone,[31] he was sacked.