Pacific Boulevard

[1] The Christmas Lane Parade, seen in millions of homes via television throughout the United States and parts of Europe, has run down Pacific Boulevard since 1946.

[2] As many as 300,000 people attend the annual Carnaval Primavera (Spring Carnival) held on Pacific Boulevard each year.

[5] The area offers a variety of shopping options and features several national and regional tenants such as Bank of America, Chase Bank, AT&T, T-Mobile, Daniel's Jewelers, JCPenney, Foot Locker, El Gallo Giro, Don Roberto Jewelers, 3 Hermanos and Tierra Mia Coffee.

Pacific Boulevard also has numerous independent clothing and specialty stores that offer products for special occasions such as baptisms, first communions, quinceañeras, formal events and weddings.

Television stations often profile successful businesses and popular festivals that attract hundreds of thousands of people, bringing national attention to the area.(Id.)

[6] A New York Times article from 2000 about Pacific Boulevard described it as once being, "the apotheosis of the postwar California dream, an all-white working-class Beverly Hills with swank department stores, auto dealerships and first-run cinemas.

By 1983, a wave of Latino immigrants during this time lead to dramatic improvements, making it again financially successful and heavily trafficked.