Blue and white striped-jumpers are immediately visible in the streets and are seen to reflect not only their pride in all things to do with the sea, but also in their région, Brittany.

It was at La place du Martray that Pierre Loti chose to put the house of Gaud, the heroine of his novel Pêcheur d'Islande.

The attractions of the town are also a major theme of Guy Ropartz's opera Le Pays and Théodore Botrel's song La Paimpolaise.

Other popular tourist sights include Beauport Abbey dating back to 1202, and the chapels of Lanvignec, Ste Barbe and Kergrist.

The Monument to Théodore Botrel in Paimpol is by Pierre Charles Lenoir The monument aux morts has sculpture by André César Vermare Tourists are well catered for with regular events such as the Tuesday morning street market, night-markets, and "Mardi du port" – where tourists can enjoy diverse world music beside the port.