It was released on 13 June 2005 as the lead single from their debut studio album, Grand Unification (2006).

One, recorded by Chris Sheldon, was released as a single and appeared on both of the music videos.

The video, shot by the band's bassist Dan Haigh, features children playing cowboys and indians and pretending to shoot each other.

Bullets were added digitally in post-production, making the pretend violence look real.

A second video, also shot by Haigh, was released in its place, but the original was later posted online to the band's website and NME.