In the early 1950s Lancia produced cars, buses, trucks, motors, spare parts and panels for vans.

The company had less employees and workers per head than Fiat, but needed to build central headquarters within which it could house offices and important meetings.

The project was laid down in 1953 by Lancia's own Servizio Costruzioni under Italian architect Nino Rosani, with consultancy from Giò Ponti.

[2] [3] In 2008 another real estate developer, Patio Immobiliare, purchased in turn the building for a reported 15 million Euros, planning to transform it into luxury flats.

[4] After having carried out some renewal work the company filed for bankruptcy in 2013; Palazzo Lancia is currently awaiting to be auctioned to pay off its owner's debts.