Founded in 1954 as Duomo Folgore, it remained in obscurity for the first few decades of its existence though it did reach the first division Lega Basket Serie A in 1962.

The following year, Benetton would become the majority owners of Pallacanestro Treviso, moving into the newly constructed PalaVerde, owned and financed by the family.

[2] That year would spark a new era for Benetton Basket, with the arrival of the legendary Toni Kukoč from the three-peat European Champions of POP 84, but also of Stefano Rusconi from Cagiva Varese and Nino Pellacani, the team would beat Scavolini Pesaro to win their first Serie A title in 1992.

[1] The next season, Benetton won the Italian Cup and reached the Final Four of the FIBA European League (Europe's elite continental competition) that take place in Peace and Friendship Stadium, Piraeus, and in the semifinal defeated PAOK 79–77.

The next year they did even better with a treble, winning the Supercup, Cup and league but they didn't manage to won the Euroleague title defeated in the final by FC Barcelona.

In February 2011, the Benetton family announced they would be withdrawing their support for professional basketball, effectively calling time on Treviso's top flight status if no other backer could be found.