The first sponsors were introduced 8 years later in 1954, including Storm and Ignis, followed by Emerson, Turisanda, Cagiva, Star, Ciaocrem, Divarese, Ranger, Metis, Whirlpool, and the most recent, Cimberio.

With 10 titles, Pallacanestro Varese is the third most winning team ever in the Italian League, after Olimpia Milano and Virtus Bologna.

As it is shown by its roll of honors, Varese was extremely competitive in the 1970s, when the club played in the European-wide first-tier level FIBA European Champions Cup (now called EuroLeague), and played in ten finals in a row, winning 5 of them, in the years 1970, 1972, 1973, 1975, and 1976.

Varese's great age ended in the early nineties, when the team dropped down to the Italian second division.

Total titles: 25 Note: Flags indicate national team eligibility at FIBA-sanctioned events.