It is maintained by a private enterprise under the banner of Panambur Beach Tourism Development Project.

Attractions include jet ski rides, boating, dolphin viewing and food stalls.

The rock wall forms the northern breakwater of the sea port entrance and protects vessels at anchorage from the weather and longshore drift.

Other events include boat races, air shows and sand sculpture contests.

Teams from various countries such as England, France, Netherlands, Germany, Kuwait, Thailand, Australia, Singapore and Turkey have actively participated in the past.

Entertainment and stage programmes are held across three days and include dance and singing competitions.