From its beginnings until the end of 1996, and later in the period between early 2001 and late 2003, it was considered as a leading television channel at a national scale, where it occupied around 31% of market share in 1996.
The launch program was hosted by Spanish actress Carmen Sevilla, while the new TV station drew on Radio Panamericana's brand by using the same ID music, derived from Harry Revel's Moon Moods.
In 1966, the variety show Trampolín a la Fama, hosted by converted radio personality Augusto Ferrando would be launched, staying on the air for thirty years and becoming one of the most popular programs in the country.
While in Argentina, he bought Buenos Aires station LS 86 TV, and while he hoped to use both the station and his connections to Mestre to build a successful television center producing programs for the Spanish-speaking world, signal-quality problems there as well as the arrival of Argentina's own military dictatorship impeded his efforts, ending with his Argentine venture's expropriation in 1976.
Back in Peru, the station came under the management of military government entities such as OCI and later Telecentro, which also operated competitor América Televisión on channel 4.
With these changes, Genaro Delgado Parker reduced his role, remaining only as the largest shareholder in the new holding company, DELPARK S.A., and leaving Héctor and Manuel in charge.
The 1990s began with the creation of one of Panamericana's most successful programs, the children's show Nubeluz, hosted by Almendra Gomelsky and Mónica Santa María.
On February 1, 1999, Augusto Ferrando, host of Trampolín a la Fama, died at the age of 80, a sad note on which Panamericana would end the 1990s.
In the ratings, Panamericana would be number one from 2000-2003, mostly thanks to imports from Brazil's TV Globo, Colombia's Yo soy Betty, la fea and the national production Mil oficios.
Genaro went before a judge, where the Supreme Court ruled that he could not be tried due to his advanced age, while Schütz publicly denied any manipulation of Panamericana's editorial line.
The result was a massive brawl, in which fire extinguishers were used as weapons, desks and chairs were thrown, and yellow paint was splattered throughout the facilities.
After eleven months, the Superior and Supreme Courts ruled in favor of Delgado Parker and evicted Schütz Freundt from the main building, which was remodeled.
While Genaro Delgado Parker had won the latest round of legal wars, poor management left Panamericana in budgetary shortfalls.
On December 18, 2008, a new round of uncertainty faced Panamericana, as a judge approved a resolution that stripped Genaro Delgado Parker of the network; a cautionary measure remained in place to keep him at the position for several more months.
Legal tangles were joined by action from SUNAT, the Peruvian tax agency, which in April put the physical and intellectual property of Panamericana up for auction.
On Delgado Parker's final day at Panamericana, May 31, 2009, he surprisingly announced that he had accepted an offer from SUNAT that declared it insolvent and handed it over to its creditors.
Rumors began to fly, with potential outcomes including the shutdown of the network and a sale to Universidad San Martín de Porres.