[3] She then contributed as a sports journalist for the Telenova network in Milan, run by the Pauline Fathers, and wrote some articles on football for the magazine Intrepido.
For the 2003–2004 season, she was the lead of 90º minuto, becoming the first woman to hold that role, communicating directly with a group of opinion leaders (including Giorgio Tosatti [it]) and male reporters.
[3] In 2005, Ferrari participated as a competitor in the inaugural series [it] of Milly Carlucci's Ballando con le Stelle [it] (the Italian version of the Dancing with the Stars franchise).
In the 2005–2006 season she returned to Domenica Sportiva with Marco Mazzocchi [it] and led the Dribbling Mondiale show for the 2006 FIFA World Cup.
In September 2014, after having been replaced by colleague Sabrina Gandolfi [it] on Domenica Sportiva, the media's attention was drawn to her dissatisfaction, as she entered into controversy with the new host and with Marco Mazzocchi.
On 28 February 2008, Paola Ferrari became a candidate for the 15th electoral district (Lazio I) in the Chamber of Deputies in the general election, as a member of the Right party.