Initial signings were Broken Social Scene and Stars with their breakthrough albums, You Forgot It in People and Heart.
New bands joined the label including Elliott Brood, The Rural Alberta Advantage, Born Ruffians, Young Galaxy, Cuff the Duke, and PS I Love You.
In 2012, the label announced that Montreal artists Tim Hecker, Moonface (Spencer Krug), Yamantaka // Sonic Titan, and The Luyas were joining its roster.
The Paper Bag Records series of vinyl releases were produced in very limited quantities, each being between 300–500 copies.
[7] Paper Bag Records played host to the first Independent Label Market event in Canada during the NXNE 2013.