[1] During Loreen's visit in Montenegro in July 2014, she announced that her new album will be probably released in October 2014.

[1] Loreen premiered the song as interval act during the Second Chance round of Melodifestivalen 2015 on 7 March singing the lead single off of Paperlight, "Paper Light (Higher)" with ukrainian band Kazaky.

[7][8] On 30 April, Loreen performed "Paper Light (Higher)" during 7th Humorgalan UNICEF's telethon in Sweden.

[9] During the Eurovision Song Contest 2015, Loreen headlined the Vienna Life Ball, Europe's biggest charity event supporting people with HIV and AIDS in Austria, attending the event in a dress designed by Jean Paul Gaultier and performed "Paper Light (Higher)".

[12] One day later, she performed the song during Childhood-dagen at Gröna Lund in Stockholm, Sweden.