[4] The construction of a new stadium in Llanelli to replace Stradey Park was first suggested in June 2003, with the advent of regional rugby in Wales.

Llanelli RFC chief executive Stuart Gallacher said Stradey Park was "not up to scratch" and that options were being considered, including the redevelopment of the existing ground and the construction of a new stadium elsewhere in the town.

[5] In March 2004, they announced plans to build a new, 15,000-capacity stadium at a cost of £20 million, funded in part by the sale of the Stradey Park site.

The entire complex would cost £45 million and feature a retail park, athletics facility and an indoor training barn, subject to approval of the plans, after which construction would begin in spring 2006 and be completed by August 2007.

The stadium's main stand, on the south side of the ground, contain the club's shop and museum, the ticket office, a large sports bar (called "The Heart and Soul"),[11] the players' gym and changing rooms on the ground floor, while the upper floors is provided with eating and drinking areas.

[1] The approach to the main stand is known as the "Ray Gravell Legends Walkway" paved with bricks naming each Llanelli RFC and Scarlets player to have played for Wales.