Four of the female contestants were eliminated in the first episode and hence did not feature in promotional material (photo shoots, television spots or even the opening credits) for the season.

", Paris takes the girls to compete in the Folies Bergere at The Tropicana Hotel Las Vegas.

Hilton said that she did not stay friends with the first season's winner Brittany Flickinger because "I loved her and I trusted her, but sometimes people get too caught up and they change".

Kari Croop, for Common Sense Media, described the series as a "vapid reality contest" that "reinforces shallow values", and further stated that "parents need to know that the overall message here —that being fabulous in Paris Hilton's eyes requires a girl (or guy) to look hot, party hard, and work the red carpet— is troubling, to say the least.

[11] The first season's third episode bought in 1.6 million viewers, which topped all other cable shows in its time slot and marked a 22 percent improvement from the previous week.

[14] The DVD of the series' first season was released in Australia on September 28, 2010, as a three-disc set, including every episode as well as three of the four specials aired on MTV.

It follows Hilton as she puts a group of twenty-three young women from all throughout the world, but currently living in Dubai, through a series of tests to see who would best complement her lifestyle.