College Town was envisioned as "a commercial venture that would bring a variety of shopping, dining and housing to a 90-acre (360,000 m2) parcel on the northeast corner of campus.

[5] Although RIT originated the idea for the project, the implementation and operation of Park Point was carried out by Wilmorite Properties.

Construction began on Monday, April 30, 2007 with the clearing of trees and brush in the area,[7] with the official groundbreaking taking place on June 22.

[10] Slightly west of Park Point is a former Radisson Hotel at 175 Jefferson Road, which is now student housing directly owned and operated by RIT.

The new store was two stories tall, totaling half of Park Point's 80,000 square feet (7,400 m2) of commercial floorspace.

After many years of struggling to make a profit, Barnes & Noble @RIT in Park Point went out of business and permanently closed its doors in June, 2022.

That way, students can have a place to release their energies after a hard day on campus and still be together with their classmates and see faculty and staff in a social setting.

[12] The following shops, restaurants, and facilities occupy Park Point: Apartments are leased fully furnished, and are available in 15 different layouts, including: singles, doubles, triples, quadruples, and quintuples.

[13] Additionally, although RIT has its own Public Safety department, Security for Park Point is provided by Allied Universal.

[15] Buses from the Rochester Genesee Regional Transportation Authority make stops at Park Point as both campus shuttles and city routes.