Holiday parks were mainly located at or near the seaside, primarily on the south and east coasts of England, but also extending to Scotland, Wales, the Isle of Wight, and the Lake District.

Park Resorts employed over 3,500 people during the peak holiday season, including the support team at their head office in Hemel Hempstead, Hertfordshire.

[6] In December 2008, in increasingly difficult trading conditions, GI reinstated the original three directors, with David Vaughan resuming as chief executive.

[8] During the 2009 season, Andy Edge, the marketing director at Park Resorts, went and bought Breydon Water, Great Yarmouth and Lower Hyde, Isle of Wight as part of the Channel 4 television series The Undercover Boss.

[12] In 2011, the company introduced the strapline, Creating Amazing Memories, to appear below the logo of Park Resorts on all publicity material, letterheads and signages.

In October 2011, Park Resorts was ranked 244 (2010 = 215) in the annual Sunday Times HSBC Top Track 250 league table based on Britain's biggest mid-market private companies by latest sales.

[13] In February 2012, Park Resorts was ranked 49 in The Sunday Times Deloitte Buyout Track 100 league table based on Britain's mid-market private-equity-backed companies with the fastest-growing profits over the last two years.

The following sites were in operation in 2011:[16] Devon Isle of Wight Kent & Sussex Essex East Anglia & Lincolnshire Yorkshire North East England Scotland Wales North West & Lake District ( ‡ denotes parks not offering camping and/or touring facilities) Park Resorts had three mascots in a group called 'Sparky's Krew', consisting of anthropomorphic good rabbits 'Sparky' and 'Sparkle' and naughty aardvark 'Naarky'.