[7] When this did not substantially decrease ridership at the lot, DART opted to build an expanded east Plano facility.

The program, operated by a private contractor, required commuters from non-DART member cities to pay a daily fee for parking at the station.

The program was intended to improve parking availability and to make up for the lack of sales tax revenue from non-residents.

[11] However, most commuters at Parker Road simply switched to parking at Bush Turnpike station, which regularly approached capacity in the months following the change.

[12] After the initiative failed to make a profit, DART opted to end it on April 2, 2014 when its contract with the private operator expired.