The company holds the rights to the convenience store brand On the Run in Canada and most of the United States, and franchises White Spot's fast food restaurant chain Triple O's in Alberta, British Columbia, and Ontario.

[9][10][11] As part of Imperial Oil's exit from retail location ownership, Parkland also acquired the remaining On the Run franchise network, Canadian trademarks, and 17 Esso-branded gas stations.

[18] In September 2020, Parkland USA acquired from Couche-Tard the rights to the On the Run brand in most U.S. states, with an intent to further-expand the chain into a North American operation.

The purchase was part of a broader foray into food service by Parkland, in order to diversify its business beyond fuel retail (especially amid the growth of the electric vehicle market).

[23][24] Parkland has faced calls from activist investor Engine Capital for the sale of non-core assets, restructuring operations to improve value, and prioritising stock buybacks.

[25] In March 2024, Parkland announced plans to sell 157 of its gas stations—mostly in Ontario and Quebec—to third-party operators, while maintaining fuel supply agreements with the new owners.

[1] In October 2019, Parkland partnered with CIBC to launch Journie, a loyalty program accepted at Chevron, FasGas, Pioneer, and Ultramar locations.

[31][32] In addition to its retail arm, Parkland distributes fuel, including propane, diesel, and heating oil, to mainly commercial customers.

[33] In British Columbia, Parkland has historically been a franchise of the local restaurant chain White Spot, operating Triple-O's locations as part of its gas stations in the province.

[35] In January 2022, Parkland announced plans to establish a new concept for standalone On the Run convenience stores in high-traffic urban locations, which will feature M&M products.