Parlee Beach Provincial Park is located in eastern Westmorland County fronting the Northumberland Strait on the northeast side of Pointe-du-Chêne and forming the boundary with the community of Cap-Brulé.

The park extends south from the beach approximately 1 km (0.62 mi) to Main Street (Route 133), with the campground located on the eastern boundary.

Parlee Beach Provincial Park is one of New Brunswick's most popular recreational areas, and in 2011 had more than 400,000 visitation (entirely in the summer months).

[citation needed] Visitation may have peaked in 2016 when there were 23,569 daily visitor permits sold that year.

[4] The nearby town of Shediac benefits from the large number of tourists to the park and forms a summer service centre for numerous cottagers and campers who flock to the area.