The mainstream media, says David Weinberger, a blogger, author and fellow at Harvard University's Berkman Center for Internet & Society, "don't get how subversive it is to take institutions and turn them into conversations".
In other words, in the past only a small proportion of people had the means (in terms of time, money, and skills) to create content that could reach large audiences.
Now the gap between the resources and skills needed to consume online content versus the means necessary to produce it have narrowed significantly to the point that nearly anyone with a web-connected device can create media.
"[10] In "We Media", a treatise on participatory journalism, Shayne Bowman and Chris Willis suggest that the "audience" should be renamed "participants".
The exhibit was a not-for-profit community based photo project in response to the September 11 attacks and their aftermath.
Some even proposed that "all mass media should be abandoned", extending upon one of the four main arguments given by Jerry Mander in his case against television: Corporate domination of television used to mould humans for a commercial environment, and all mass media involve centralized power.