Prior to passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the U.S. Congress, the firm was the world's largest online poker brand, based on cash game revenue and number of players.

The merged company was listed on the London Stock Exchange, with joint CEOs Norbert Teufelberger and Jim Ryan.

The rumors of a planned Bwin and Party merger began in November 2009, but were not confirmed until a joint statement was issued 26 August 2010.

In October 2012, bwin announced the sale of its leading online poker network, Ongame, to Amaya Gaming Group in a deal worth up to €25 million.

In order to boost bwin's presence in the UK football betting market, the company launched bwinbetting.com in 2011.

These included bets on politics and entertainment such as the Oscars, talent shows, the Eurovision Song Contest and "Miss" events.

Scheduled tournaments began at a specified time and allowed for higher numbers of participants and the highest prize pools.

The Mac and Windows version offered an extensive selection of features such as statistics and a mini-table function.

Licensed by the Kahnawake Gaming Commission, PokerRoom offered both play and real money formats.

PokerRoom was one of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and Swedish speakers.

[15] bwin offered more than 100 games, ranging from classics such as roulette or blackjack to slot machines and casino tournaments.

[17] As the global legal framework for internet gambling is a complicated mix of laws and regulations, bwin's situation varied depending on the country concerned.

Recently, Italy extended its online licences to include poker tournaments, and countries such as Denmark and Spain announced their intention to permit private operators access to their markets under stringent conditions and controls.

On 15 September 2006, Norbert Teufelberger and Manfred Bodner were arrested at a press conference in La Turbie, France, for allegedly breaking French gambling laws.

On 16 August 2012, bwin announced it was entering into a digital partnership with Manchester United to become the club's official online gaming and betting partner.

Bwin also sponsored the Portuguese first football league (bwinLIGA) and has been partner to clubs such as Juventus and Werder Bremen.

In 2012, it was the title sponsor of the races in Jerez and GP in Brno and official partner of the Misano, Mugello and Silverstone.