Pascal Cagni

According to the French newspaper DNA, "he grew up in a multicultural environment, combining the rigor and seriousness of Alsace with the creativity of his Lombard Italian origins".

He played a critical role in establishing a new R&D, manufacturing facilities and operations, creating over 3 000 jobs in the Loire Valley (western France).

In 2000, he was recruited directly by Steve Jobs, who appointed him vice-president and general manager of Apple Europe, Middle East, India and Africa (EMEIA).

In August 2017, Pascal Cagni was appointed[2] Chairman of the Board of Directors of the Business France agency and Ambassador Delegate for International Investments[3] by French President Emmanuel Macron.

[4][5][6]Since taking up his post in 2017, he has met face-to-face with over 800 foreign business leaders,[14] and France has steadily risen in the European economic attractiveness rankings, reaching 1st place in terms of the number of international projects in 2019.

[15] In particular, Pascal Cagni helped set up the now annual Choose France Summit in Versailles, an event initiated by the French President in 2018.

[18] Pascal Cagni is also one of the central players in the Scale-Up Tour initiative, launched by Emmanuel Macron in 2018, whose primary aim was to boost foreign financial investment in French Tech start-ups.

Having become Scale-Up Europe[19] in 2021, the project now aspires, more globally, to federate major European innovation players to achieve an effect of scale and foster the emergence of a continent-wide tech ecosystem.

[21] In 2018, Pascal Cagni was appointed a member of the Quirinal Treaty working group, an initiative driven by Emmanuel Macron and Paolo Gentiloni, which aims to improve Franco-Italian relations and cooperation, particularly in the fields of industry and culture.

But for a long time this closeness was taken for granted, without being nurtured like the Franco-German relationship with the Elysée and Aachen Treaties," he recalls in his interview with Club Italie-France.

[29] In January 2021, he was decorated Knight of the Legion of Honor by the French Minister of the Economy, Bruno Le Maire, for his commitment to the public interest in the economic field.

Pascal Cagn at Choose France summit (June 2021)
Emmanuel Macron and Pascal Cagni, the president of Business France, during the French Soirée organized in Davos in 2024. Ivan Letessier, Le Figaro