Pastel QAnon

[6][7] QAnon is an ongoing, American far-right, political conspiracy theory and mass political movement centering around false claims made by an anonymous individual or individuals known as "Q" that a cabal of Satanic, cannibalistic sexual abusers of children operate a global child sex trafficking ring that conspired against U.S. President Donald Trump during his first term in office.

[8] Bracewell noted a similarity to the Tea Party movement, which attracted both local and national female leaders – most notably vice presidential nominee Sarah Palin.

[8] According to BuzzFeed News, lifestyle influencers began to spread pastel QAnon-related messages on Instagram as early as April 2020,[12] largely using content relating to the COVID-19 pandemic, but were also one of the primary sources of misinformation.

The movement also uses private groups, and the technique of posting and then auto-deleting stories on Instagram to promote their claims, giving conspiracy spreaders semi-plausible deniability.

[22] The messages tend to use and expand upon the targeted groups' existing distrust and misunderstanding, positive reinforcement,[14] and fears for children's safety and security that became heightened during the COVID-19 pandemic.

[14][27] These aesthetics include glitter; diluted colors; cursive fonts; illustrations and photographs of natural scenery, fashion, make-up and aspirational lifestyles; along with language in the form of spiritual and motivational quotations, in styles with which the targeted groups are familiar to make them attractive.

This image, in Pastel QAnon style, refers to false claims that furniture company Wayfair had secret arrangements to sell and ship victims of child trafficking. [ 1 ] [ 2 ]
This image references conspiracy theories surrounding the death of Jeffrey Epstein . Epstein 's involvement in a child sex-trafficking ring and subsequent suicide in jail have often been seen as a gateway into QAnon beliefs. [ 25 ]