The coastline consists of jagged cliffs, white boulders and beaches stretch along the West Coast of South Africa.

[citation needed] The town itself has a lobster factory and a newly erected Kabeljou farm, whilst the local people catch and sell herring, or draw mussels from the rocks.

The West Coast lobster industry generates millions each year and employs large numbers of the local people.

It flew off the shelves when first released and enjoyed nearly three decades of uncompromising sole monopoly in the savoury spread market and is now owned by Pioneer Food Group.

The unique method of preparing and drying fish has grown with leaps and bounds, often for export, in response to the growing demand for the product from South Africa.