Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.

[2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.

In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion.

[4] Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles.

Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture.