"[10] He has authored a monthly "Digital Democracy" column for Townhall magazine, written for National Review, and appeared as a political analyst on Fox News Channel and C-SPAN's Washington Journal.
Ruffini's analysis of emerging political trends has also appeared in the Washington Post, the New York Times, CNN, PBS MediaShift, and Newsweek.
In 2009, Ruffini and Engage helped develop the online political strategy for the Bob McDonnell campaign, who won the 2009 Virginia gubernatorial election.
[13][14] In 2013, he was a signatory to an amicus curiae brief submitted to the U.S. Supreme Court in support of same-sex marriage in the United States during the Hollingsworth v. Perry case.
"[17] In January 2025, Ruffini suggested in a tweet that the Trump administration goes after the DSM-5: "It should be a policy goal to end all the fake autism/ADHD diagnoses that are infantalizing our kids.