From 1984 he served as Polygram France’s International Label Manager and then in 1986 became Marketing Director for Barclay Records.
[1] In 1991 he was made Chief Executive Officer of Polygram Disques, the leading company in France with more than 30% of the market share.
[2][3] Under his tenure the company’s market share went from 22% in 1995 to 31% in 1998, at which time he became Executive Vice President of Sony Music Entertainment Europe.
[1] From 2004 he continued in this role with the title of Chairman and CEO of Warner Music International, overseeing one of the biggest restructuring in the company's history.
He also oversaw the development of several digital platforms in Japan and the UK via Square Media International, Sushi Venture Partners which launched StartupBootcamp Israel[6][7] and Marathon Artists.