Enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service.
Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones[1] and claim that it reduces the costs of on-line click fraud.
[3] Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service.
Merchants define their relevant key terms, choose desired categories and a geographic area for the ad to appear (local, regional or national).
[7] This allows business from all sizes to deliver highly targeted Pay Per Call campaigns that bring them qualified leads from online and offline sources.