The Peak Performance Project was a seven-year, $5.2 million music initiative funded by the Jim Pattison Group, to provide financial support to emerging Canadian artists in the British Columbia and Alberta markets.
Several notable and successful Canadian acts from a wide variety of genres have taken part in the project throughout its history, including Said The Whale, Dear Rouge, Tourist Company, The Belle Game, Jordan Klassen, Rykka, Current Swell, and We Are the City.
The purpose of the PEAK Performance Project is to assist emerging artists from British Columbia and Alberta through education, development, and promotion.
Throughout the summer months, the bands were given a series of challenges related to various aspects of a DIY music career and developing sections of the band's business in terms of merchandise, social media profiles, press awareness, philanthropic efforts, marketing strategies, budgeting, and self-development.
These shows were open to the public, but also were watched by a panel of judges who gave each band a "live score" that went towards their overall mark.
At the end of October, the bands turned in a final report which summarized the results of their aforementioned challenges, as well as a marketing and budgeting plan based on their potential winnings.